The eCommerce Problem:

Seller problem:

Option A: In order to sell online, sellers must go through a complicated, costly and often painful process of building their own eCommerce site, where at least they can engage with their customers directly, but have the challenge of driving traffic to the site.

Option B: Wholesale their products to a larger retailer with a larger customer base but who also controls the pricing, presentation and ultimately owns the customer relationship.

Buyer problem:

Potential buyers who are reading about a product on a site are expected to leave by either searching for the product, or clicking on an ad that will force them off the page they are viewing. Customers often lose interest while being sent off to another site where they must enter their personal, payment and shipping details.

Promoter problem:

We trust our network to influence our decisions. Individuals who write product reviews on blogs, share songs and videos on their profile, tweet their latest fashion purchase or “check in” at their favorite pasta spot are highly influential. These promoters are the key influencers to our purchase decisions and yet they do not participate in the profits.

The traditional online marketing model does not differ significantly from the old billboard advertising and brick-and-mortar retail experience that has formed the basis of our economic model for the last several hundred years.

A New Opportunity:

An historic shift has taken place, often referred to as Web 2.0: made up of people with blogs, social network profiles with embedded media, feeds, posts and comments, where we as we drive the pulse of our global culture simply by sharing our interests, likes, and opinions; discussing every topic, product and idea imaginable. Many are beginning to realize that the future of their business must also take place across the web, and not just on their website.

In fact, Forrester Research estimates that over 500 billion brand references are made a year. Additionally, 70% of Facebook users say that a referral from a trusted source would heavily influence their decision to purchase a product; it is becoming more clear that the power of a trusted referral will soon become the most effective way to discover, market and sell to new customers.

A Web 2.0 needs a eCommerce 2.0 solution.

The MagNet Solution:

Seller Solution:

Empower sellers to market and sell their products directly to customers worldwide natively on the very social media networks, blogs and other sites they frequent. Let the sellers control pricing, presentation, and product offering while tracking sales and adjusting to the market demand in realtime.

MagNet transforms word of mouth referrals into trusted transactions.

Buyer Solution:

Empower individuals to purchase products from a profile, post, feed or tweet. Let them purchase on-the-spot without leaving the site they are on; give them one secure account and cart for the entire web.

MagNet monetizes discovery.

Promoter Solution:

Empower individuals to profit when they refer products that result in a purchase. We rely on our favorite review sites, blogs and friends to guide our lifestyle and buying decisions; it’s the best advertising that money can’t buy! Why have 50 retailers when you could have 500 million promoters?

MagNet delivers next generation ROI… Return On Influence.

Welcome to the Social Economy:

We are excited to introduce you to MagNet! Please have a look around the site, sign-up and step into the new age of business!